Paradoxical Thinking Research Paper Example | Topics and Well Written Essays - 1250 words - 1

Paradoxical Thinking - Research Paper Example In this case, scientists are the best examples of people who practice paradox thinking in their daily life. Paradoxical thinking is based on suspicion and the internal feeling that the outcome of a certain thing, idea or experiment will turn out to be exactly as expected. Although the method might be the opposite of the normal or natural way of doing, the outcome should turn out to be the same or better than when the normal procedure is used. Paradoxical thinking is believed to produce extraordinary outcomes. An example of a brilliant demonstration of paradoxical thinking is by a famous scientist known as Faraday back in the 1830s. He discovered that when a current is moving through a wire, it bares the effect of deflection a magnetized needle thus can be applicable to a compass needle. He used this idea to create an electric motor which is currently used in electric transformers. The current world market has a lot of competition. Ideas are being generated every day and the technology keeps on advancing with the change in time. New products appear in the market everyday with manufacturers trying to outdo each other by modernism their products to meet the needs of the consumer. This has called for the alert of every company in order not to be left aside with the emerging trends of technology. Paradoxical thinking plays a key role in ensuring that the goods produced by various companies merge the current technology and are suitable to the consumers. Most companies have maintained their high performances in the world market because of using paradoxical thinking as a tool to outdo their competitors. The concept of this form of thinking is simply to do things the opposite of the intended way. This helps the company be unique and unpredictable. The Coca-Cola Company is one of the companies which have a team of staff who have mastered the art of paradoxical thinking. The

Constructionist Model in Apple Inc Essay Example | Topics and Well Written Essays - 3000 words

Constructionist Model in Apple Inc - Essay Example Individuals are driven by some forces which make them confident to buy a product after gaining full knowledge about it or the drives can often be negative which does not lead to the purchase of the product. The famous multinationals like Apple Inc. gives a lot of effort on their PR activities so that they are successful in communicating their message regarding the new products to the mass. The public relation activities by the companies involve communication of the useful ideas and the message regarding the changes and modification of the products. It also includes the launch of new products. The communication process is executed through various technologies which are mediated by the Public Medias some of which are also face to face communications. Background Brief about Apple Inc Apple Inc. which is formerly known as the Apple Computer, Inc. is a multinational corporation that is headquartered in California. It develops designs and sells, computer software, consumer electronics and personal computers. The best product line of the company is the Mac line of computers, iPhone Smartphone, iPod music player and iPad tablet computers. Its consumer software comprises the iOS and OS X operating systems, Safari web browser, iWork creativity iTunes media browser and iLife and productivity suites. The company was inaugurated on April 1, 1976 and was incorporated as Apple Computer, Inc. on January 3, 197. Apple is the second largest information technology company in the world after the famous Samsung Electronics and the third largest mobile phone makers after the established companies like Nokia and Samsung. Apple Inc. belongs to the computer hardware and software industry which have experienced incessant changes for the past five years. The changes are due to the advancement in technology and invention of new computer designs. The introduction of the new tablet computers has created huge demand for the retailers. In spite of the demand for the new technologies, sales ha ve faced erosion because of price deflation. Methodology and findings In the Part A-Portfolio-Media Analysis, the study has used multiple tasks in order to understand dimensions of advertising promotion of iPad of Apple Inc such as Placement of the advertisement, Audience Reach, Length of the advertisement, Tone and pertinent stakeholders for the advertisement. Is the study used mentioned task purely in Ad Hoc basis? Not really, because certain well defined public relation theories have guided the researcher to select the mentioned tasks. The researcher has taken help of traditional public relation theories in order to highlight role of each task within the communication cycle. Therefore, it can be said that In the Part A-Portfolio-Media Analysis, the study covered application of PR theories while key objective of this section is to make direct reference to academic text that are being the theoretical concept behind the tasks mentioned in Part A. In such backdrop, next sections of t he study will dig deep into the theoretical context of public relation and communication cycle. Public Relation (PR) Public relations (PR) can be defined as the practice of administration of the wide spread information between the organization and an individual or public. It may comprise of individual or organization which gains exposure by communicating with the audience using their interest and this activity does not require direct payment.